While CRM software is most commonly used to manage a business-customer relationship, CRM software systems are also used in the same way to manage business contacts, employees, clients, contract wins and sales leads. Typically, CRM software is used in the enterprise, however many products scale and can be used in a business of any size. In CRM (customer relationship management), CRM software is a category of software that covers a broad set of applications designed to help businesses manage many of the following business processes:
A CRM software brings all this information into one cohesive unit. The customer’s complete history with your business exists alongside a list of your deals; your emails, notes, and appointments live in one interface. Add to this the fact that you can get real-time notifications when your customers perform an activity of significant value to the business—like when they visit your pricing page or click on a link in your email. We’re talking about a goldmine of information available in one system, under one roof. CRM tool is, therefore, the one-stop solution for your sales teams. It can be the difference between winning a deal and losing it. It can also be your gateway to increased sales productivity, healthier pipelines, and better coordination between (and beyond) teams. But at its core, a CRM application helps you build lasting relationships with your customers.